The Sponsorship That Gives Back

What is a $911 Sponsor and how does it help our non profit organization as well as your company? The short answer is that it is a program initiated by the 9/11 Patch Project to help fund the project. Those who step up to become a $911 Sponsor receive a lifetime of promotion!

In these uncertain economical times, Fire/EMS and other companies are looking for the best bang for their buck. Ad's in major fire magazines can cost thousands and you never really know who sees it or how many sales are generated because of it. And, the Ad can be buried in the magazine--a magazine with a relatively short life span.

CASE STUDY: TheBattalion.TV has been one of $911 Sponsors for nearly 2 years now. You can see them on our sponsor page and even on display at the various trade shows we attend. For instance, during the San Diego Firehouse World show, the 9-11 Patch Project and our partners, Hero Industries and Xtreme Valor, had a 10X20 booth. Our non profit effort to remember the heroes of 9/11 and raise funds for 9/11 charities attracted the interest of the local San Diego KUSI Channel 5 News. We were the only exhibitor at Firehouse World to get the news coverage and this also brought attention to our sponsor, TheBattalion.tv. As you can see in this news clip, they received a few exposures due to their large poster we had on display at our booth.

As an admin to the Facebook NeverForget911 page, we also have the opportunity to post info on our sponsors to over 444,000 fans. We also promote those who step up to become our sponsors through our other 3 Facebook pages, Twitter and this BLOG that has well over 35,000 reads.

The $911 Sponsor is a one time donation and we will promote your company for a life time. Spend thousands on magazine articles, newspaper ads or even television ads; or put some of your advertising budget towards a worthy non profit organization and let us promote you through our social media sites as well as events and trade shows we hold or attend. More information on the $911 Sponsor program HERE.

Falling Man Billboard in NYC

To David Dunlap- New York Times:
Dear Mr. Dunlap,
As the founder of one of the longest running and farthest reaching 9/11 Projects, called the 9/11 Patch Project, I couldn't help but respond to your request for comments on the recent Mad Men billboard.

Let me preface my response by saying that I have been a fan of the show Mad Men, but have always wondered about the opening of each show, where there are business men falling from the sky. I am sure there is some significance in this opening to the content of the show in terms of a metaphor that relates to the high stress and competitiveness of the ad business in the early sixties. As for the campaign and the billboard placement, the man falling literally hits too close to home.

It is understood that campaigns for such shows are designed to catch the eye and provide a subtle yet powerful influence on fans of the show, those that may be curious about the show and those that have been sitting on the fence, deciding whether or not they are fans. In this particular case, there appears to have been no thought in this campaign towards the sensitivity of New Yorkers and others, that a man falling from the sky can bring back the horrible images on 9/11 when multiple people jumped from the WTC towers that were raging with fire.

In my opinion, there is a profound responsibility of advertisers and promoters to continuously be sensitive to how they create their campaigns--especially when displaying their billboards in front of folks who were witness to or victims of such a horrible crime. 9/11 is engrained in the minds of American's and people around the world. Even placing such a billboard in the Los Angeles area would probably be insensitive and distasteful.

Does this change my interest in the show? No it doesn't but I am sure they will not gain respect and admiration by any who are on the sidelines. The show is one thing and the campaign to promote it is another. Just as there are consequences on the show for the characters to create tasteful campaigns, they should hold their own advertisers to the same standards and be prepared to deal with the "fall out," should they miss their mark so dramatically.