Four Words & 12 Years

We met for a brief moment at a local Starbucks in Valencia, California- one month after the tragic events of 9/11/01. Steve Berkery was assigned to LAFD USAR Task Force and had just returned from a tour of duty at Ground Zero, Manhattan. I asked him what moved him the most and he told me it was one FDNY Firefighter's four words, "Please don't forget us."

These four words led me to attempt something that has never been done--design a tribute patch and try and get all firefighters to add it to their uniforms. The 9/11 Patch Project was born and the attempt to notify and get all fire departments on board, began in December of 2001. Funds raised from the sale of the $3 patches would benefit the FDNY's Uniformed Firefighters Association. After 6 months of selling the patches, $15,000 was raised and sent to the UFA on the 1 year anniversary of 9/11. Our initial costs were $18,000 for mailers and about $1.75 per patch. In addition to my full time firefighter/paramedic position, I worked about 40 additional hours per week for nearly 6 months, filling 25-50 orders each day. Orders ranged from many 1-2  patch orders to as many as 500 in one order. By the way, the 500 patch order came from a Hong Kong Fire Officer who bought them for many of his firefighters in China!

Nearly 12 years later, there are over 10,000 organizations in 30 countries that have stepped up to participate in the project. This includes firefighters (domestic and abroad) and deployed U.S. Troops. Photos of firefighters and soldiers were sent in over the years by those proud to count themselves among those who would make a promise to Never Forget.

Even though I was a firefighter reacting to the loss of 343 brothers, it made sense to create a patch with a firefighter, police officer and soldier on it for the 5-year anniversary date of 9/11. Decals, pins, and even a 9/11 Challenge Coin was created later to provide more fund raising merchandise.

How did we survive 12 years?  Aside from the 1st 9 months of fund raising, sales for the 9/11 themed fund
raising merchandise have been very sporadic. So, other fund raising projects needed to be designed and implemented to both raise funds for 9/11 related organizations and for the 9/11 Patch Project Fund; our own fund that was put in place August of 2011 so that we can keep our project running. The 10 Yr 9-11 Manhattan to Manhattan Bus tour was created as a fund raising 10 yr anniversary awareness trip across the United States. The tour ran 9 months--18,000 miles--176 stops and our major sponsor, Fire Careers, drove the bus and met with firefighters and citizens at every stop. $20,000 was raised despite the bus arriving in areas met with some of our nation's largest and most destructive disasters--including Joplin, MO, where the large 40 foot bus had to run for cover. The 9/11 Bus arrived in D.C. in time for the earthquake and in New York right when the hurricane hit Manhattan.

How can you help? We depend heavily on our $911 Sponsor program to keep the project afloat--problem is, many say they will step up and sponsor and few actually do. The program started during the 9/11 Bus trip where we picked up Chicago Firefighters, Philadelphia Firefighters, Baltimore Firefighters, Cataret Firefighters and Northrop Grumman, among others, as $911 Sponsors.

Back then, we put our sponsor logos on the side of the giant bus and thousands would see them as it traveled across the U.S. for months. Today, we do things a bit differently. You see, we feel if you are willing to step up and help us out, we are willing to promote your organization from our website, blog, newsletters, 4 Facebook pages, press releases, trade shows and Twitter. It is no secret that our promotion works--we have plenty of testimonials we can send those with cold feet. Many will still spend thousands for trade magazine ad's when they can spend far less with us and get tons more promotion.

The 9/11 Patch Project is the largest, longest running and farthest reaching firefighter owned 9/11 project in the world. We are proud to make that claim and hope that you consider helping us continue to do great work all over the world to remember the heroes of 9/11. We need heroes too--become ours HERE.

Brett Hill- Former Firefighter/Paramedic & Founder
9/11 Patch Project

Firefighters- Stand Up and Be Counted!

LACoFD firefighter| Ride for 9-11

Stand up and be counted and have the balls to answer your phones or emails and tell me why we should not respond to an FDNY firefighters request to not be forgotten...

LAFD Task Force Firefighter Berkery was shaking the hands of the FDNY firefighters he had worked alongside at Ground Zero in late September of 2001, when one grabbed his hand tightly--looked him straight in the eyes--and said, "PLEASE DON'T FORGET US."

I heard this story from my LAFD brother while visiting the local Starbucks. Those 4 words led me to take action and respond to the FDNY's firefighters request. I would make a special 9/11 tribute uniform patch and would try and get it on all firefighters uniforms across the U.S. This would be about honoring and remembering our lost 343 brothers--and it would be about taking on the world's largest effort to unite firefighters after the worst attack on the American Homeland in over 50 years.

I have lived the great loss of our brothers on 9/11/01 every day for over 11 years now. I can't forget as it has become my job to make sure others don't forget them. It has taken its toll on myself and my family but yes I realize...it is not about me!

And then firefighters from other countries began wearing the patch as if to say, it's our loss too. Even our deployed U.S. Military personnel began wearing the patch in solidarity with U.S. firefighters when the patch was introduced from a Navy SEAL Team 1 member while deployed in Afghanistan, in March of 2002.

Even with 10,000 organizations represented in as many as 30 countries, the patch and the idea, "WE WILL NEVER FORGET," is slowly dieing. It's as if fire departments in the U.S. and abroad are now saying, we will never forget for awhile...and then move on. It absolutely disgusts me to learn that some fire officials out there are actually making their members remove the patch--telling them it is time to move on.

Twice in 10 years, special mailers were sent to every fire department in the U.S. or approximately 40,000. There were not donations to pay the $15,000 for each mailing--it was my personal money and I had no business using it--especially after learning more that 75% of these mailers were not taken seriously and just thrown in the trash. WHAT? Yes, issues like this is not an approved nomex thread patch, or this is not an official request from a higher authority, or someone's probably just capitalizing on the opportunity to make money off the blood of dead firefighters.

As a former fire union president, I even mailed directly to other union presidents and got the poo-poo. What the hell? What happened to the so called brotherhood? Why did some departments come on board without question and others would not? Arrogance, ignorance, or even more prevalent in today's society of firefighters, skepticism! Are there other efforts out there to do the same? Should we choose from different vendors who may be offering a like-patch? Do we get three bids? Geeezzzeee! Even worse to be ignored by "brother" firefighters out there. What the HELL?

Here's the dope brother firefighters: There is no other national or international effort to get a 9/11

FDNY Ladder 163 Firefighters wearing 9/11 patch

Memorial or Tribute Patch added to the uniform. Stand up and be counted and have the balls to answer your phones or emails and tell me why we should not respond to an FDNY firefighters request to not be forgotten. Man up or hide behind your fricken email. Tell me why this does not make sense or why your organization has decided not to participate....just tell me something!

Even one of the largest unions in the USA took forever to get back to me when I asked for their support. The same union (IAFF) that I served as a local president for. When they did, there were those typical conditions; get both FDNY unions on board and we'll consider it. Knowing that most likely they would not support anything merchandise related with a 9/11 theme, I still received the endorsement and support from the FDNY's Uniformed Fire Officers Association, unanimously! The other larger firefighter union, who by the way benefited from the sale of patches to the tune of nearly $20,000, said we can not change our earlier position. Still with the one union on board, the IAFF simply vanished and refused to return my emails.

Let's talk about money. Short of the first 6 months of this effort in 2002, the sale or patches and decals has not been a great fund raiser. When you have one or two patches sold at a time and need to order 100 minimums to get better pricing, all you do is chase the inventory. Sometimes it takes nearly a month to sell 100 patches. That is not what the project is all about--these aren't souvenirs! So the project recently returned to its roots and its all about the team coming on board or no one.

What? You can't approve the patch for the uniform? Then get it on your jacket--your job-shirt--your turnout coat....stand up and be counted or sit down and ignore something that is part of your history of firefighting. Opt out and let your new firefighters learn about 9/11 once a year when you are forced to dress up and have your little obligatory ceremony in front of City Hall. I'm sure your brother firefighters in the FDNY will appreciate your yearly support!

After the 5 year mark of 9/11, I even introduced a patch with a firefighter, police officer and U.S. solider on it. People did not understand this was an effort from a firefighter to remember the loss of 343 brother firefighters so I expanded the project not because of pressure from police and other 1st responders, but because it felt like the right thing to do. Still, the comments from EMT's, construction workers and civilian family members came in chastising me for forgetting them. You can't make everyone satisfied no matter what you do...but I sure tried!

My closing thoughts (if you got this far):  If you haven't figured it out by now, yes I am bitter. I am bitter towards my so called brother firefighters and especially, those who have totally ignored me for years. It is NOT about me and never will be. It is about our duty and call to remember. It is about wearing our hearts on our sleeves and sharing common threads. Finally, it is about one FDNY firefighters simple request that continues to be ignored by thousands of firefighters who would call themselves brothers! There is still much work to do...will you ever be on board? Stand up and be counted here: 9/11 Patches