Four Words & 12 Years

We met for a brief moment at a local Starbucks in Valencia, California- one month after the tragic events of 9/11/01. Steve Berkery was assigned to LAFD USAR Task Force and had just returned from a tour of duty at Ground Zero, Manhattan. I asked him what moved him the most and he told me it was one FDNY Firefighter's four words, "Please don't forget us."

These four words led me to attempt something that has never been done--design a tribute patch and try and get all firefighters to add it to their uniforms. The 9/11 Patch Project was born and the attempt to notify and get all fire departments on board, began in December of 2001. Funds raised from the sale of the $3 patches would benefit the FDNY's Uniformed Firefighters Association. After 6 months of selling the patches, $15,000 was raised and sent to the UFA on the 1 year anniversary of 9/11. Our initial costs were $18,000 for mailers and about $1.75 per patch. In addition to my full time firefighter/paramedic position, I worked about 40 additional hours per week for nearly 6 months, filling 25-50 orders each day. Orders ranged from many 1-2  patch orders to as many as 500 in one order. By the way, the 500 patch order came from a Hong Kong Fire Officer who bought them for many of his firefighters in China!

Nearly 12 years later, there are over 10,000 organizations in 30 countries that have stepped up to participate in the project. This includes firefighters (domestic and abroad) and deployed U.S. Troops. Photos of firefighters and soldiers were sent in over the years by those proud to count themselves among those who would make a promise to Never Forget.

Even though I was a firefighter reacting to the loss of 343 brothers, it made sense to create a patch with a firefighter, police officer and soldier on it for the 5-year anniversary date of 9/11. Decals, pins, and even a 9/11 Challenge Coin was created later to provide more fund raising merchandise.

How did we survive 12 years?  Aside from the 1st 9 months of fund raising, sales for the 9/11 themed fund
raising merchandise have been very sporadic. So, other fund raising projects needed to be designed and implemented to both raise funds for 9/11 related organizations and for the 9/11 Patch Project Fund; our own fund that was put in place August of 2011 so that we can keep our project running. The 10 Yr 9-11 Manhattan to Manhattan Bus tour was created as a fund raising 10 yr anniversary awareness trip across the United States. The tour ran 9 months--18,000 miles--176 stops and our major sponsor, Fire Careers, drove the bus and met with firefighters and citizens at every stop. $20,000 was raised despite the bus arriving in areas met with some of our nation's largest and most destructive disasters--including Joplin, MO, where the large 40 foot bus had to run for cover. The 9/11 Bus arrived in D.C. in time for the earthquake and in New York right when the hurricane hit Manhattan.

How can you help? We depend heavily on our $911 Sponsor program to keep the project afloat--problem is, many say they will step up and sponsor and few actually do. The program started during the 9/11 Bus trip where we picked up Chicago Firefighters, Philadelphia Firefighters, Baltimore Firefighters, Cataret Firefighters and Northrop Grumman, among others, as $911 Sponsors.

Back then, we put our sponsor logos on the side of the giant bus and thousands would see them as it traveled across the U.S. for months. Today, we do things a bit differently. You see, we feel if you are willing to step up and help us out, we are willing to promote your organization from our website, blog, newsletters, 4 Facebook pages, press releases, trade shows and Twitter. It is no secret that our promotion works--we have plenty of testimonials we can send those with cold feet. Many will still spend thousands for trade magazine ad's when they can spend far less with us and get tons more promotion.

The 9/11 Patch Project is the largest, longest running and farthest reaching firefighter owned 9/11 project in the world. We are proud to make that claim and hope that you consider helping us continue to do great work all over the world to remember the heroes of 9/11. We need heroes too--become ours HERE.

Brett Hill- Former Firefighter/Paramedic & Founder
9/11 Patch Project

Take Action--I Double Dare You!

Orange City Firefighter, NJ

There was no whining--no bureaucratic road blocks--no hesitation whatsoever when the Orange Fire Department in New Jersey received a flyer from the 9/11 Patch Project asking for their department's participation back in 2002. They had just lost 343 of their brother FDNY firefighters months earlier, and honoring their memory made perfect sense. The fact the project was created by another fellow firefighter and was also a fund raiser--was a no brainer to them. This picture is of an Orange City Firefighter from New Jersey. The Original 9/11 Patch can be seen on the firefighters turnout coat--worn from years of firefighting but none-the-less it is still there representing how Orange Firefighters remember their fallen 343 brothers of the FDNY.

There are thousands of organizations around the world who have made one of the four 9/11 Tribute Patches a permanent part of the uniform, job-shirts, jackets or turnouts. But it has not been easy. What are the road blocks? Why is getting one of these patches from the only project of it's kind  (honoring the memory of our fallen 9/11 heroes) on every departments gear such a task?

Having worked as a firefighter/paramedic and union president in a fire department on the west coast for over 20 years, I have seen the mentality of some organizations out there but don't get it. It has really been about getting everyone on the same page or even getting the issue put to vote. Even the size of the department is not always the issue--its really about who is in charge in the union and the department itself. If the leaders aren't on board for whatever reason, then the rank and file can be left out of the entire process.

To help that decision to come on board with the 9/11 Patch Project as easy as possible, the project has even gone to great lengths to create as much transparency as possible on the website. The project even received an endorsement from the FDNY's Uniformed Fire Officers Association and has donated many 10's of thousands over the years to 9/11 related charities. And as a registered non profit, this worldwide effort to unite firefighters and place a permanent tribute on all uniforms, should have been a no brainer from the start.

LTJG Everett Alcorn- U.S. Navy

Too many folks are looking for a controversy where there is none and using any reason they can think of to opt out of something that may take a bit of effort but may end up being one of the best projects they had ever participated in. Still the patches can be seen on the uniforms of firefighters around the world and even deployed U.S. Soldiers.

So what did one of the largest Fire Departments in the nation do when I approached their union leader during the 10 Year Anniversary of 9/11? He was from Chicago Fire Department. He returned my call within 20 minutes--said he'd welcome our 9/11 Bus tour into their training center--called out his people to meet us--allowed us to present the project and even had the Fire Commissioner there to approve the 9/11 Patch for all FD job-shirts. This man is a leader and can make a decision!!Had he said no, I would have at least respected the fact he was willing to take my call and then make a decision.

There are emails, newsletters and even flyers that have been sent out to all U.S. departments at least twice over the past 10 years. Many were discarded as "junk mail" and members of many departments never even saw info on the project when it was killed at the union president or chief level.Why? Shrug it off to general laziness or the suspicious nature of firefighters.

Here's a news flash: This project is not a money maker for project founder Brett Hill! I have even put over $75,000 of my own money into this project over the years to keep it going. This has contributed to my own financial hardships and put a strain on my family of 5, one of which is my daughter with special needs. Am I whining? Not at all...just putting it all in perspective and just looking for folks to standup and be counted or sit down and say "NO."I keep this project running as I believe it is my calling and the right thing to do. I also do this as years ago when I heard the words, "Please Don't Forget Us," relayed to me from an LAFD firefighter, I made a promise right there to NEVER FORGET.

So if you receive and email from the 9/11 Patch Project in the future, have the guts to act on it and not hide behind the fact you can just ignore it. You may not believe that we should have a uniformed tribute to remember the heroes of 9/11--you may just believe it's time to move on and forget. But have the balls to respond either way.

If you believe in what the project has done over the past 10 years, then please take action! Visit the website and learn more HERE.