Falling Man Billboard in NYC

To David Dunlap- New York Times:
Dear Mr. Dunlap,
As the founder of one of the longest running and farthest reaching 9/11 Projects, called the 9/11 Patch Project, I couldn't help but respond to your request for comments on the recent Mad Men billboard.

Let me preface my response by saying that I have been a fan of the show Mad Men, but have always wondered about the opening of each show, where there are business men falling from the sky. I am sure there is some significance in this opening to the content of the show in terms of a metaphor that relates to the high stress and competitiveness of the ad business in the early sixties. As for the campaign and the billboard placement, the man falling literally hits too close to home.

It is understood that campaigns for such shows are designed to catch the eye and provide a subtle yet powerful influence on fans of the show, those that may be curious about the show and those that have been sitting on the fence, deciding whether or not they are fans. In this particular case, there appears to have been no thought in this campaign towards the sensitivity of New Yorkers and others, that a man falling from the sky can bring back the horrible images on 9/11 when multiple people jumped from the WTC towers that were raging with fire.

In my opinion, there is a profound responsibility of advertisers and promoters to continuously be sensitive to how they create their campaigns--especially when displaying their billboards in front of folks who were witness to or victims of such a horrible crime. 9/11 is engrained in the minds of American's and people around the world. Even placing such a billboard in the Los Angeles area would probably be insensitive and distasteful.

Does this change my interest in the show? No it doesn't but I am sure they will not gain respect and admiration by any who are on the sidelines. The show is one thing and the campaign to promote it is another. Just as there are consequences on the show for the characters to create tasteful campaigns, they should hold their own advertisers to the same standards and be prepared to deal with the "fall out," should they miss their mark so dramatically.

A Wildfire Story, Lives Spared & Hope for Homeowners

In late November of 1993, a fire that began in Calabasas, California, quickly consumed everything in it's path as the violent Santa Ana winds drove giant walls of fire through the hills of Malibu. Homeowners were defenseless as the behemoth monster took home after home in it's path. Further below, I will showcase a company that is providing solutions that empower homeowners to actually have a fighting chance at saving their homes from wild-fires; the company is Consumer Fire Products, Inc.

As one of 4000 Southern California Firefighters deployed on what would become one of the largest most destructive fires in history, my job was to find and rescue our engine company that had been overrun by two major fire fronts, the day before. My department, South Pasadena Fire, was one of 10 engine companies (2 Strike Teams) that had been placed up in Carbon Canyon, to attempt to protect and save as many homes as possible in the path of the wildfire. One of those brother firefighters we were looking to find, was Engineer Roger Doxaras. Roger can be seen picking up hose lines in this of only a few photo's that would capture this infamous entrapment as it unfolded.

Fire Fronts converge on 2 Strike Teams- Carbon Canyon- 3pm

Roger's engine company and 9 others would become trapped just minutes after taking this photo as they were running to find shelter. What transpired in the minutes that followed the snapping of this shot, would be sheer terror for firefighters as plea's for emergency water drops by Battalion Chief Jim Parker (Strike Team Leader) would go unheard.

It was 3pm and the skies became dark as 75 mph winds threw golf ball size fire brands into the path of fleeing firefighters. Firefighter Ed Young's goggles were ripped from his face as he blindly looked for an engine to seek sanctuary in. He found the Monterey Park Fire Engine and banged on the door to be let in. As he entered the engine, fire flew into the cab and began setting things on fire inside. Members of the engine company frantically used canteen water and other items of clothing to extinguish the fires. Meanwhile outside, Captain Rudy Pock threw himself over a hillside and buried his face in a field of ice plant. A San Marino Firefighter dropped to the pavement and laid on a small fire hose, using the water to supply oxygen and cool himself. Another South Pasadena Firefighter, Bradly Harris, broke into a house that was just catching on fire and hunkered down in the middle of the home; when the house became fully involved, he exited and ran for cover outside. The home could not be saved and could only serve as a temporary sanctuary for a firefighter seeking cover. What happened to Engineer Doxaras? He stayed at the Engineer's pump panel to insure those that needed water, had it!

The next morning, our rescue team made our way up Carbon Canyon though what looked like the surface of the moon. There were hundreds of smoking foundations, telephone poles broken in half with wires across the road. A burned out Alhambra Fire Engine gave us a clue we were close to the other engine companies. Upon arriving at the destroyed LA County Fire Camp, we finally met up with the South Pasadena crew--I'll never forget the looks on their faces--and they were all there! Somehow, with a sheer will to survive, they all made it through what would become one of the worst fire entrapment's in history.

We replaced the crews and manned their engine companies to go on and fight fire for another 3 days.
We would go on to see the fire burn its way back though unburned brush and homes as it moved back from the coast on its way to where the fire began.

What have we learned since this tragic fire in 1993 and others that have ravaged homes and taken lives since then? Placement of structure protection Strike Teams is one thing we have improved on but arming homeowners with information and the tools to save their own homes is another. That is where Consumer Fire Products, Inc. comes into the picture.

Pre-treating homes with foam and other protectants, while allowing the homeowners to safely evacuate, is the key. Providing automatic firefighting systems to homeowners and early fire detection systems will save more homes and put fewer firefighters at risk.

Consumer Fire Products, a company started by two former wildland firefighters, is giving homeowners peace of mind and the ability to stay evacuated knowing their home has a fighting chance and more than likely, they will return to a home and not a smoking foundation. They are also the sensible choice in consumer fire protection as they have walked the walk and the owner, Irene Rhodes, is not only a former firefighter, but also an engineer and a USC graduate who's business plan for Consumer Fire Products won a large award.

Having run the 9/11 Patch Project since December of 2001, I have had the opportunity to meet many great people and companies. I met Consumer Fire Products, Inc. though a sponsorship opportunity and am glad that I did. I believe in what they are doing so much, that I would actually want to work for them and hope to do so someday.

As for Wildfires in California, they will go on to take more homes and lives--there is no 100% solution out there to change that. But, with Consumer Fire Products, Inc., more homes can be spared, more lives saved and definitely fewer firefighters put in harms way.

A Navy SEAL Honoring the Lost Heroes of 9/11

This photo is of a Navy SEAL from Team-1, taken somewhere in Afghanistan, in early 2002. Even though it was nearly 10 years ago, his face is not being shown for safety and security reasons. Those in the military will know it is authentic by the weaponry and how he is suited up. You'll notice on his right sleeve, he is wearing the Original 9/11 Patch. He made the decision to wear this patch in honor of the 1st Responders lost on 9/11.

This SEAL's actions contributed to thousands of other deployed soldiers in both Iraq & Afghanistan to wear the patch in unity with their Fire, Police & EMS brothers back home. There are some great Photo's on the website that show other U.S. Military personnel wearing the patches.

I met this SEAL about 4 years later when another Southern California Firefighter surprised me by showing up at my house with him one day.

Jacket given to Hill from Navy SEAL

In my 10 year history of running the 9/11 Patch Project, it is the other moment in time that rises above all. I was even more surprised when he handed me a special jacket that he had made for me while deployed in Afghanistan. On the right sleeve, was the insignia of the Team (Hotel Company) just below the 9/11 Patch, that he had also had sewn on. On the back of the jacket, was an incredible embroidered piece that took up the entire back of the jacket. The scene was a map of Afghanistan and about the Enduring Freedom Operation where they, alongside British Special Forces, ousted the Taliban regime from power in Kabul and most of Afghanistan in a matter of weeks.

Ten years later, people still ask me why after suffering such a significant personal financial loss, I still continue the project. They wonder how I can even keep it going when orders are just trickling in. I tell them about this memorable event in the project's history, and I tell them it is about a promise to the heroes of 9/11 to NEVER FORGET. For me, as tough as it is at times to continue to breath life into this project, it is about the families of the lost heroes that have to go on with their lives--without their husbands, fathers & sons. While many in our great nation have moved on, I feel it is my duty to continue the work of the project to insure the memory of their ultimate sacrifice lives on.

If you believe in the project and would like to see it stay open, there are a number of ways you can help. The website is http://9-11patchproject.org and you will see where their are opportunities to purchase the patches & decals, add your name to the 9/11 WALL, make a donation or even apply for the Capital One 9/11 cards. Any level of support would be greatly appreciated. Thank you to those out there who have supported this project the past 10 years and allowed me to continue doing what I feel I was called to do!

Where your unreturned emails go

Not to date myself, but I remember years ago when attempting to contact someone, they were either on the end of a phone line or not home. There were no voice messages--no cellphones--no email--just home phones. You kept calling to get ahold of someone or you gave up for another day. The common courtesy, was to answer the phone if you were home--or endure the endless ringing.

Today, so many of us can hide behind our email--our home message machines or our cellphone voicemail. The humanization of communication is gone! I can understand how many want to screen who calls or emails (eg. spam, salespeople, bill collectors, etc.) but it has become so out of control that we are losing touch with many in the world to avoid some we actually may want to speak with or answer their email.

For me personally, it has become one of the largest frustrations of my life. Running the 9/11 Patch Project the past 10 years has been tough getting through to many folks as to save the high costs of advertising, many emails were sent out to various Fire, EMS & Police organizations to make them aware of this worldwide effort to remember the heroes of 9/11 and raise funds.  If the email is lucky to not fall into a "spam folder," it just lines up in someones email box alongside hundreds of others. Many will pick though that list of emails and as quickly as possible, eliminate the ones they are not interested in at first glance. Depending on the sender, most will not even click though the email if it is not from someone they know or are expecting an email from.

So where do your unreturned emails actually go? If they are not deleted outright or caught in the 'ol spam folder, they get buried in the email-abyss until someone has time to actually respond or go back into another round of deletion. Even when you actually respond back to someone who initially replied, the same thing could happen all over again. Sometimes I get as much as 200 emails a day. If I don't check for 2 days, there are now 400 emails to go though. This is even worse as the deletion process becomes more of a hap hazard mission to get to that one or two emails folks remember they need to return.

What about phone calls? Many of us use email so we don't have to track someone down on the phone. Even if we get a voicemail, depending on the amount of "um's" you leave in your recording, you may not get that call back.

So how do we get our emails replied to? According to Net Manners (link in previous paragraphs) We often screw things up right out of the gate by putting the wrong words in the subject line, including "red flag" words in our first couple of paragraphs and inserting pictures into the body of our emails. Even fancy fonts with colorful text and backgrounds may ruin your chances of getting your email read.


Bottom Line: At some point in time, if you want your email to find its target and earn a response, you may need to follow up with a phone call--the sooner the better. Modern communication does have it's advantages but it may take more work to see them--especially if you are sending out an email to someone you don't know. Spam can be a grey area to some but very black and white to others--especially those on the receiving end who didn't solicit an email from you to begin with.

9/11 WALL

Since the 9/11 Patch Project introduced the 9/11 WALL of Supporters, nearly a year ago, over 100 names of people and organizations have been added to the WALL. The low cost $9.11 donation secures your name on the WALL--$9.11 X 2 will get that name bolded.

This donation  means a lot to the project as it not only lists the names of those who have put their support with the project, but it also helps to cover the costs associated with running this non profit effort, that is mostly funded by the sale of the iconic 9/11 Patches & Decals.

In addition to the 9/11 WALL, there is now an opportunity for companies and organizations to take it a step further by becoming a Sponsor. The $911 donation to become a Sponsor is a one time- life time donation where the donor will get their website banner and link on our Sponsor page. Sponsors will also get their names and links in newsletters, press releases and other promotional opportunities. From time to time, the 9/11 Patch Project will do interviews with the media or have a special story printed online or in printed materials such as news, magazines and other company newsletters. We understand the $911 donation may be a little steep for some organizations out there so the donation remains negotiable.

Thanks to those who have added their names to the 9/11 WALL and thanks to our recent LifeTime Sponsors; Hire Patriots-Connecticut, Fire In Motion, Beverly Hills Fireman's Association, Auto Medic of Seattle and ID Safety 24 on 7.

Thanks in advance for any level of support you or your organization is willing to provide!

"Please Don't Forget Us"

FDNY with the 9/11 Patch Project Bus Tour

You've all heard the story about how the 9/11 Patch Project began, many times...but I believe it is worth repeating. The four words, "Please Don't Forget Us," were spoken to a LAFD Firefighter from an FDNY Firefighter as they were parting their ways in late September of 2001. I heard these words from my Firefighter friend, shortly after he returned home from his Task Force deployment at Ground Zero. My response was creating the 9/11 Patch Project. Getting a 9/11 Tribute Patch on all uniforms has been the project's quest these past 10 years along with raising much needed funds for 9/11 related non-profits.

The project gets 90% of it's funding though the sale of the 9/11 Patches, Decals, Pins and other fund raising items. Occasionally, there is a donation made via the 9/11 WALL or on our Donation Page, which also helps to keep this project afloat.

There has not been enough funds coming into the project since last September, when we made nearly $20,000 in donations to the NYC Bravest Scholarship Fund, the Terry Farrell Fund and the Feal Good Foundation. Many orders and some donations allowed us to accomplish this.

Today, orders are trickling in and donations are rare. We need your help. If you feel the project should continue then please consider helping out in any of the following ways:

1. Order your 9/11 Patches & Decals HERE


2. Become a Sponsor for only $91.10 and get your website banner and link on our site HERE


3. Get your name or organization on the 9/11 WALL for only $9.11 HERE

4. Or make any size donation HERE

Thanks for what you are willing or able to do to insure we continue doing the great work of the 9/11 Patch Project for at least another 10 years!

We could use your help!

All four of the 9/11 Patches

You get high quality 100% embroidered 9/11 Patches designed to remember and honor the heroes of 9/11--we get much needed funds into the project.

This is how the project has worked the past 10 years and we are hoping that we can continue doing our great work another 10 years--but it is up to you.

Although the project was created to provide one of four 9/11 Tribute Patches for Fire, EMS, Police and U.S. Military uniforms or other clothing, the patches can be purchased by anyone in the public. Beyond the four patches, the project has created 10 decals that can also be purchased to support the heroes of 9/11 by placing them on your vehicles.

The decals range from 2.5" X 3.5" to 8.5" X 11" and are high quality fade resistant 3M products. The decal material is the same that was used to wrap the 9/11 Bus for the 10 Yr 9/11 Manhattan to Manhattan Tour and is also fire rated.

For those who already have some of the 9/11 Patches and Decals, we would be honored to have your name or your organizations name on the 9/11 WALL. This is a very inexpensive way to contribute while still helping the project raise Funds. Once again, here are the links to the different ways you can contribute to the 9/11 Patch Project:

1. Order your 9/11 Patches and Decals HERE

2. Get quantity discounts and Specials HERE

3. Get your name or organization on the 9/11 WALL HERE

4. Make any size Donation HERE

5. Become a Sponsor for minimal cost HERE

Thanks again to those who have supported the project all these years and thanks to those who decide to contribute in any of the above ways to insure we continue at least another 10 years!